Sorry for the delay in this post. We’ve been having some trouble with the hosting service for this web page, but everything has been fixed.
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The third phase of creativity is action. It sounds counter-intuitive, but actually implementing your ideas helps you have more of them. Or at least it does for me. I only discovered this as I left art school and got a job being professionally creative. At first, I was worried about burn-out, and I guess that will always be something of an issue, but at this phase in my life I feel more creative than ever. And I think it’s due in part to (some of) my ideas being realized.
Maybe it’s just that getting an idea down on paper (or out on the web, or whatever) frees up space in my brain. I don’t have to think about it any more and I can use the newly freed up brain power to work on processing new things. I have a friend (who shall go nameless for the time being) who had a great idea for an insurance commercial. And it really is a great idea. It was both catchy and true. The problem is: he had that idea about eight years ago. Hasn’t had a new idea since then. I doubt he ever will until he lets it go, either.
If he’d gone to the trouble of starting a script or storyboard or something he might be working in the advertising business today. I kinda doubt that, but at least he’d have more stories to tell than the one that got old about seven years 11 months ago.
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