Columbus, OH – May 21, 2008 – Brighter Minds Media, Inc. (the Company, TSX: BRI.V) is proud to announce that its wholly-owned subsidiary, Brighter Minds Media, LLC (Brighter Minds), has signed on as the retail distribution partner for Fashion Solitaire, a new casual gaming creation from Large Animal Games in collaboration with Lifetime Games.
Fashion Solitaire is the latest release from Large Animal, who thrilled the gaming world with their 2007 release of Snapshot Adventures, a finalist at the Independent Games Festival. In Fashion Solitaire, Large Animal brings their unique viewpoint and proclivity for gaming innovation to a new theme – fashion and design.
“We feel that Brighter Minds is the ideal retail distribution partner for this game. Their package design is second to none, and they understand the tremendous value of creative marketing,” said Wade Tinney, CEO and founding partner of Large Animal Games.
For Lifetime, Fashion Solitaire follows their #1 hit game “Blood Ties” which was released in January, and sold over 50,000 units in its first month. Fashion Solitaire is an ideal fit for their audience of loyal fans. The collaboration also allows Lifetime to grow their success in the casual game market, where they are already a top 25 casual games site for women through myLifetime.com, which reaches more than 2 million unique visitors each month.
“The most popular games on myLifetime.com revolve around fashion and dress-up. So it is no surprise that Fashion Solitaire has been the top selling game on myLifetime since its release,” said Kris Soumas, VP, Games, Lifetime Networks. “We look forward to working with Brighter Minds to bring this fun and creative game to an even wider audience of gamers.”
Brighter Minds will bring to the table over 10 years of experience in packaging and distribution of software product for the retail market, as both a creator of children’s educational titles and a partner for top game developers in the casual game market.
“We continue to value the opportunity to work with companies like Large Animal and Lifetime, who are passionate about bringing a valuable gaming experience to players. Our skill and expertise in packaging and distribution will help them do just that, by reaching more players through more channels,” commented Sam Ifergan, Chairman and CEO of Brighter Minds.
Fashion Solitaire is set to be released to retail and online stores around the country in June of 2008. The game is currently being made available as a downloadable game through online portals.
Brighter Minds will also provide retail packaging and distribution for Large Animal’s Snapshot Adventures: Secret of Bird Island, named Game Tunnel Casual Game of the Year 2007, American Library Association’s Notable Children’s Software, and a 2008 finalist at the Independent Games Festival. Snapshot Adventures releases to retail in Summer 2008.
For more information on Brighter Minds Media, Inc. and its subsidiary, Brighter Minds Media, LLC, please visit www.brightermindsmedia.com.
About Brighter Minds Media, LLC
Brighter Minds is a publisher of online and multimedia products for the entire family with a focus on creating wholesome and educational online games for children. Brighter Minds is also proud to offer a popular line of retail products including software, DVD games and books which are available at major retailers across the United States and Canada. All of the company’s products incorporate well-known brands such as Bob the Builder, Caillou, Marvel Heroes and DC Heroes characters, Jurassic Park, PBS Kids and Cartoon Network. Brighter Minds is based in Columbus, Ohio and is publicly traded on the TSX Venture Exchange (TSX: BRI.V)
About Large Animal Games
Founded in 2001, award-winning developer Large Animal Games creates innovative games for a mass market audience. They are based in New York City with a second studio in Atlanta, GA. Their downloadable games, such as Rocketbowl, LEGO Bricktopia, and Snapshot Adventures: Secret of Bird Island, are all available at www.largeanimal.com and in most places where casual games are sold. Large Animal also created PlayWidgets, which enable people to create their own customized online game and share it with their friends through email, blogs, or social networks. Find more information about Large Animal Games.
About myLifetime.com
myLifetime.com, the ultimate digital destination for women’s entertainment and escape, is a site where 2.7 million women per month (comScore Media Metrix, March, 2008) connect, play and share. myLifetime.com offers lifestyle content in Beauty & Style, Home & Crafts, Entertainment, Health, Relationships, and Astrology channels, original broadband video series, and full episodes, behind-the-scenes content and features that enable women to engage deeper with Lifetime’s television programming. The site’s games channel offers hundreds of compelling online and downloadable games, and ranks among the top 25 online gaming sites for women. The site also features a vibrant community of more than 2.5 million members who connect with each other via an array of social networking tools. Combined with the reach of the Lifetime Networks, myLifetime.com provides national sponsors an unrivaled opportunity to reach women with targeted cross-platform experiences.
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